Tuesday, May 19
Traumeel & Zeel
From trusted legacy to first choice
Traumeel has been helping patients for more than 80 years. Zeel – for more than 50. The question is not what we have achieved – but what comes next.
Let’s see how science and strategy come together into a clear brand story – and how this story can drive confident recommendation and sustainable growth for Traumeel and Zeel. We will connect evidence, learning pathways, new tools and country teams’ experience to everyday practice, focusing on what truly helps HCP choose our medications, and why that choice can make a real difference for patients.
This session will leave you with clear direction, practical ideas, and inspiration to support you in everyday work with Traumeel and Zeel.
Wednesday, May 20
Neurexan
The Neurexan session will provide an overview of the brand’s performance and unveil the projects ahead. It will include an indepth look at ongoing clinical studies, complemented by an update on recent and planned publications. In addition, we will present the latest and upcoming assets within the medical communication toolbox, demonstrating how scientific data are translated into clear, credible messaging and effectively disseminated, while sharing actionable country insights to drive local impact.
Vertigoheel
In the Vertigoheel session, participants will discover newly developed medical communication and marketing resources that spotlight brand performance and research outcomes.
Lymphomyosot
The Lymphomyosot session will review the brand’s strong performance and new assets, share key market insights, and present our exciting new DTC campaign to boost global consumer engagement. We will also spotlight the latest pre‑clinical data and provide an update on upcoming clinical research.
Thursday, May 21
Cough & Cold
The session will start with an overview of Engystol, focusing on brand performance, the updated healthcare professional materials, and new launch guide. Additionally, we will gain valuable insights into establishing a strong brand presence within a country over the long term.
The Euphorbium session will present a reminder on the latest study results, present the educational materials, and showcase the updated HCP campaign.
For Viburcol, attendees will learn about the refreshed branding and communication strategy, supported by newly developed promotional assets.
Gastricumeel
Gastricumeel will be discussed through an evidence-mapping overview, key study outcomes, and updates to educational resources for healthcare professionals. The session will also cover the HCP campaign and provide a brief update on the pre-clinical study.
Spascupreel
The newly launched HCP campaign for Spascupreel introduces innovative strategies designed to enhance brand engagement and extend outreach among healthcare professionals.
Dermaveel
Discover the refreshed Dermaveel concept in this session, highlighting the improvements and changes, as well as the opportunities it can offer for additional markets.
Digital Marketing
In the final part of the day, we will present an update on the Heel Brand Hub - our international digital tool designed to deliver consistent brand guidance and equip you with all assets and information you need to successfully grow the brands in your country.
Country Snippets
"Country Snippets" is an exciting concept that allows us to dive deeper into the unique ideas, concepts and best practices of the markets. Through short presentations that we will integrate within our Workshop, we will gain interesting insights. It will serve as inspiration to share and to spur discussions amongst participants during the workshop.